blogPhoto credit, Mortsan
When grounded by strategy, marketing is effective. When strategy is driven by purpose, that is articulated by a vision, with an action oriented mission, then your organization, or brand will be more human, and radiate personality. That is how to give your marketing efforts a potency rivaling that of a poison arrow frog.
You won’t find purpose in a dense text book, or on dusty chalk boards. It is a essential philosopical endeavor, that sets out to provide meaning, and direction, by answering open-ended questions.
What is your organizations reason for existing?
What common thread of passion is held by our people?
What fuels your motivation?
The answers set the basis for values that executives, managers and employees will use in their every day decisions. After that soul searching journey you will have the foundation for building a distinctive company.
Tags: motivation, strategy, vision
