I have a whole category of thoughts devoted to social media. Yet none of these posts have really answered the question, what is social media? Better yet, how will it help your business?
An answer in non-techie, laymens terms. Something my boomer parents would understand, well my mother definitely, pop on the other hand shuns computers so I guess he’s a lost cause.
Rather than create an explanation from scratch, I’ve posted an excellent video made by Lee and Sachi from Commoncraft. Plus the theme of the clip coincidentally gels with the fact that I just got back from a walk to the Abbots icecream shop. Enjoy the scoop!
Tags: definitions

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Thanks for the compliment but I tried every button on that video and I couldn’t get it to play
Right after I sent you that message that I couldn’t get the video to run it did start to run-must be I didn’t wait long enough-now I wish I had some ice cream-oh well -have strawberry shortcake instead-love MOM
You’re a smart woman, I knew you’d figure it out.
Same here, no luck with the video.
Good stuff there, that video made a lot of sense. Plus, it made me hungry as well.
Dayumm.
really interesting video
i enjoyed watching it. although i know a lot about social media, it was interesting to hear about it once more from a different perspective. and this is true: social media is for interacting with people. no building relationships = no sales.
john
scoop-tastic!