blogEvery effort to drum up business should be held accountable, including your social media marketing efforts.
Compared to a standard website, social media is a different beast requiring its own set of metrics.A recent article on Website Magazine details what specific yardsticks you should be using to evaluate your web 2.0 marketing.
Metrics that are more important when measuring social media marketing include:
- RSS/newsletter subscribers
- amount of social bookmarks received
- activity of comments added to your blog
- number of new links secured by social media marketing
- monitoring the viral aspect — what blogs, forums etc are talking about you
- monitoring referring links
- monitoring brand/search saturation
- monitoring reach
- mood of conversational marketing
- monitoring engagement of site visitors
- tracking email usage (if implemented into campaign)
The article goes on to mention a number of free and subscription analytic services. However, it fails to mention Performancing Metrics/Clicky, which has the capability to measure many of the above metrics. I recently registered an account with P-Metrics and will be receiving their professional service plan free for 21-days. After that period you have the option of paying for a premium plan or using their free plan. For a paltry $23.99 per year you get so many additional features that are worth the investment.
