blogThe ski shop where I work, Snow Country Sports, went under last year. You might chalk up the closing to a string of miserable winter seasons. However that would be a wrong assumption. Despite this year’s off and on winter, the new shop, Snow Ski & Board, has outperformed Snow Country’s figures from last year.
What’s the success factor? We now charge for EVERY service provided to the customer.
• Tune Ups
• Boot Work
• Rush Mounts & Adjusts = additional charge
Photo courtesy of Leap of Faith
Another great improvement. No more giving away ancillary products like a $15 pair of ski socks with a major $500 boot purchase. Which makes perfect sense considering more margin is made on the socks than the boots. After the years of conditioning, expecting to receive that freebie, a few customers can be obstinate. But the majority have quickly come to accept the new reality.
Me, well I’m just happy the shop and friends I enjoy working with will be around for next season.
