blogTed Mininni wrote a great post, Just Say ‘No’ to Tobacco, about an upscale grocery store chain, Andronico, which announced it will stop selling tobacco products this week. For people living in Rochester, NY this has a familiar ring, Wegmans already announced in early January that it would stop selling tobacco on February 10.
Not a surprising move by either company, in fact the decision is just one in a series of consistent actions each has taken to support a company value – improving the health and wellness of adults. For instance, Andronico has undertaken the following health initiatives:
- A sustainable fish program
- Offering free range eggs
- Improved energy efficiency
- Local sourcing of foods
- Programs that support good health and good eating
When a company professes it values improving the health of customers, the statement better be backed up with consistent supporting actions. Otherwise the claim rings false and the consumers’ whom you’re targeting will see through the bogus pretenses.
Both Andronico and Wegmans have demonstrated authenticity in their consistent actions.
Tags: authenticity
