Marin Masters Presentation – Phone Calls & CRM Data For Optimizing Paid Search

In April I had the amazing opportunity to speak at Marin Masters NYC, a user conference for Marin Software, a paid search management and bidding platform which we use extensively at Paychex. It turned out to be a packed conference

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Posted in Analytics, Paid Search

Include & Exclude URL’s In The Same Regex String

I recently solved an issue with our goal tracking in Google Analytics for Paychex. It’s an enterprise website with multiple stakeholders who all have our own separate goals. During the redesign of the site we remapped the URL structure so

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Posted in Analytics

Mobile Site Or Responsive Design

Year over year mobile traffic to has increased by a WHOPPING 387% while mobile’s share of total traffic now stands at 7%. Based on that data, and the fact that I’ve been writing about the importance of the mobile

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Posted in Technology