How to count customers using SQL

SQL For Marketers Series Intro: This will be a series of posts teaching the basics of SQL from a marketing perspective. If you work in digital marketing, or any marketing environment with large sets of customer data then SQL is

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Marin Masters Presentation – Phone Calls & CRM Data For Optimizing Paid Search

In April I had the amazing opportunity to speak at Marin Masters NYC, a user conference for Marin Software, a paid search management and bidding platform which we use extensively at Paychex. It turned out to be a packed conference

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Posted in Analytics, Paid Search

Include & Exclude URL’s In The Same Regex String

I recently solved an issue with our goal tracking in Google Analytics for Paychex. It’s an enterprise website with multiple stakeholders who all have our own separate goals. During the redesign of the site we remapped the URL structure so

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