Allow me to introduce myself: I’m Jesse Kanclerz, an online marketer currently running the digital lead generation program for a fortune 1000 company in Rochester, NY. I started this website as a resource for both novice and experienced professionals who want to win the game of online marketing. Our industry is constantly evolving, with new technologies and techniques changing every day. There’s always something new to learn. So my goal is to provide the latest web strategy, and tactical advice to improve your paid search (PPC) and search engine optimization (SEO) programs.