Stop shouting. Start listening to your customers. Faced with sensory overload from overexposure to a blithering hail of marketing messages, your customers are actively tuning out. Unsavory marketers will decry the loss of control, whereas your true customer enthusiasts are smiling with delight. We grin, because we know that although the public has disengaged from mass media tactics, they still desire to hear messages relevant to their situations, and to have meaningful brand experiences. In this budding century, success will be dependent on understanding that people are informed, saavy consumers, who want organizations' to engage in conversation and add value to their lives. The age of interruption and annoyance while far from dead, will never work quite the same with an audience who is no longer captive. Are you engaging and building meaningful relationships with your customers? |
